Très Bien

Très Bien

Visual Identity

Since its beginning in 2006, Swedish fashion retailer Très Bien has become Europe’s unique destination of contemporary menswear, curating high fashion labels with smaller more accessible brands. Its aesthetics can be defined as marrying the clean lines of quality garments and bold graphics of streetwear. This proposal for a refresh of the brand logo captures that spirit, coupled with a stylised grave accent and a confident underlined rule that asserts its position as a key player of men’s fashion.

Très Bien

Très Bien

Founded in 2006, the Swedish retailer Très Bien has become Europe’s unique destination of contemporary menswear, curating high fashion labels with smaller more accessible brands. Its aesthetics can be defined as marrying the clean lines of quality garments and bold graphics of streetwear. This proposal for a refresh of the brand logo captures that spirit, coupled with a stylised grave accent and a confident underlined rule that asserts its position as a key player of men’s fashion.

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