The Net-A-Porter Group

The Net-A-Porter Group

Visual Identity

With one order every four seconds, The Net-A-Porter Group is the world’s leading online luxury fashion retailer. With established multi-brand stores such as Net-A-Porter and Mr Porter, the Group needed an identity for its brands to unify under and to promote business to business partnerships with other fashion labels. The logotype is based on a redrawn version of Caslon, a typeface used historically and extensively in the most celebrated fashion bible, Vogue.

The Net-A-Porter Group

The Net-A-Porter Group

With one order every four seconds, The Net-A-Porter Group is the world’s leading online luxury fashion retailer. With established multi-brand stores such as Net-A-Porter and Mr Porter, the Group needed its own identity for its brands to unify under and to promote business to business partnerships with other fashion labels. The logotype is based on a redrawn version of Caslon, a typeface used historically and extensively in the most celebrated fashion bible, Vogue.

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