Royal Academy of Arts
Founded in 1768, the Royal Academy of Arts is Britain's oldest and most esteemed art institution. The challenge of creating a new visual identity required a careful balance of drawing from the RA's heritage whilst expressing itself in a modern way. The new design system features a confident monogram, inspired by the typography of the past, coupled with modern and classical typefaces from each end of its historical timeline. These elements remain fixed whilst the content surrounding it changes frequently, allowing each story to be told with clarity and confidence.