House by John Lewis

House by John Lewis

Packaging/Visual Identity

Created to offer a range of simple, modern yet affordable collection of homeware, House by John Lewis represents a continued commitment to make great design accessible to all. With over 1000 products, the sub-brand required a simple and flexible design system that could stand out on the shop floor. The clean modernist aesthetic of each product was carried through to the visual identity and packaging. The bold yellow circle acts as a platform for the range name, description and product photography, whilst collectively the circles create an eye-catching and disruptive statement in store.

House by John Lewis

House by John Lewis

Created to offer a range of simple, modern yet affordable collection of homeware, House by John Lewis represents a continued commitment to make great design accessible to all. With over 1000 products, the sub-brand required a simple and flexible design system that could stand out on the shop floor. The clean modernist aesthetic of each product was carried through to the visual identity and packaging. The bold yellow circle acts as a platform for the range name, description and product photography, whilst collectively the circles create an eye-catching and disruptive statement in store.

JL House Lamp.jpg
JL House Glass.jpg
JL House Logo.jpg
JL_House_Packaging_01.jpg
JL_House_Packaging.jpg
JL House 040.jpg
iPad_House.jpg
JL House 048.jpg
JL House Catalogue AW13.jpg